Vision & Mission Statement



To be the most trusted and innovative provider of quality lifestyle products to the New Home Builder and Retail markets of Australia.


We will build on our reputation as a vertically integrated business that can create and supply quality solutions to homes across Australia. We will continue to invest in our people, drive research and development, and maintain a high-performing culture to deliver on what we promise.

Company Values



  • Be committed to health and safety
  • Always practice safe work methods
  • Support our Zero Tolerance Plan towards safety
  • Cultivate a safe and positive working environment
  • Look out for your mates


  • Support environmental sustainability
  • Employ lean manufacturing methods
  • Minimise and manage waste efficiently
  • Subscribe to recycling and renewables
  • Work towards a paperless future

Customer Focus

  • Listen to our customers and understand their needs
  • Our customers are both, internal and external
  • Make your word your bond
  • Build trust and relationships
  • Ensure our customers have a great experience


  • Working together as one, makes us stronger
  • Listen to each other and learn from each other
  • Take responsibility and lead by example
  • Be accommodating of those in training
  • Support your team mates


  • Be respectful to your co-workers
  • Be punctual, communicate and value everyone’s time
  • Be patient, listen and let others speak
  • Be understanding when faced with different views
  • Always act with honesty and integrity

People & Diversity

  • We value our people
  • We recognise and respect cultural differences
  • We nurture a culture of tolerance, fairness and fun
  • Let people flourish and be the best they can be
  • Create an inspiring workplace for all to enjoy

Continuous Improvement

  • Always look for better, more efficient ways to do things
  • Be open to new ideas and welcome feedback
  • Share ideas, knowledge and new initiatives
  • Measuring our progress will help us improve
  • Improve Today with Tomorrow in mind


  • Encourage new thinking, new technology
  • Evolve, invest in research and development
  • Push boundaries and set new standards
  • Empower people with education and training
  • Engineer and shape our ‘Products of Tomorrow’


  • Grow with our business
  • Keep our goals in sight
  • Be open to developing skills in other areas
  • Stay focused through challenging times
  • We are all sales people